| Aftermarket sales through
Fitment Centers |
PFK Electronics
(Pty) Ltd. has been involved in the aftermarket
since its inception in 1985.
It sells a range of products under the registered brand
name of Autowatch. The
largest markets for these products have been in countries
where PFK has its own offices namely in South
Africa, Australia and United Kingdom.
" In South Africa PFK has 62%
of the insurance approved aftermarket.
This figure is determined by statistics available
on insurance certificates issued. PFK South Africa
supplies over 500 fitment centers around the country.
" In the United Kingdom the Autowatch
brand name was launched about nine years ago and surveys
indicate that it is one of the top five aftermarket
brands. Autowatch is distributed to 600 installers.
" PFK's subsidiary in
Australia, Autowatch (Pty) Ltd, was established
in Perth and is now one of the top aftermarket suppliers
in Western Australia. A branch has recently been opened
in Sydney and this should be a meaningful player there
in the near future.
PFK is one of the two
top automotive electronic manufacturers in South Africa
and is now an approved first tier supplier to Volkswagen
South Africa and a second tier supplier to Ford
South Africa.
PFK Electronics (Pty) LTD currently
exports 70% of its production.
The majority of this is "purpose made products"
branded to customer requirements in order to equip
new cars.
Examples of branded product are:
France
PFK supplies two products that are approved by "Volkswagen
Parts and Accessories" .
These products are sold under the brand name "Dragon
- Autowatch".
Russia
Products supplied through agents of parts and accessories
Israel
Through a partnership with Mr. David Nur, PFK
supplies most of the car importers
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